HBO Max Adding Podcasts in Europe to Serve up “Immersive Fandom”

Netflix isn’t the only streaming service to offer podcasts, including from Spotify, anymore. HBO Max is now also providing its subscribers in a key region with podcasts, unveiling on Tuesday that it is adding both audio and video podcasts in Europe.

The move is “reinforcing the platform’s position as the ultimate destination for fans to immerse themselves even deeper in the worlds of their favorite series and franchises,” including Harry Potter and the various Game of Thrones shows, it said. The goal is to offer “companion experiences, behind‑the‑scenes access and creator‑led conversations alongside its series and movies,” kicking off “a new era of immersive fandom.”