Prime Video has increasingly embraced its identity as the streaming destination for swoon-worthy content. From Off Campus to Every Year After, the platform has been touting its lineup of sizzling summer YA and romance series and films as titles worth obsessing over, to the point that it even played host to its own in-person Obsessed Fest dedicated to the creatives, cast, books, and fandoms that have made these projects possible. At the top of its list of most-anticipated love stories, however, is undoubtedly The Love Hypothesis, the feature adaptation of Ali Hazelwood’s surprisingly Star Wars-inspired novel following a Ph.D student whose faux relationship with an intimidating professor turns into something much more real. Prime Video is so confident they have a red-hot hit on their hands that, three months before its premiere, they’re doubling down on Hazelwood.